He or she may work on sites that sell products or services or that give news and information on a particular subject or organisation. A web writer/editor is likely to:
write or edit content to suit the intended reader and the aims of the company or organisation
research and gather material
source images and artwork, and commission photographers
organise content for podcasts, vidcasts and blogs
liaise with clients or internal departments to check content, style and presentation
maintain the site once it is live and ensure that the information is accurate
develop editorial, copyright and data protection policies and best practice.
A web writer/editor may work within an editorial team or alone. He or she works closely with a range of individuals, from web designers/developers and project/account managers to photographers and marketing professionals. This role requires creative writing and editing skills and is relatively non-technical, although technical understanding and ability is useful and can help career progression.

Web writers/editors may be employed by marketing and web design companies, media organisations, government departments or a company's marketing/corporate communication department. There is no set entry route, although many employers expect applicants to have a degree. Degree subjects such as communications, journalism and multimedia may be useful. Some web writers/editors have a background in journalism or may have worked in advertising or marketing. Employers usually want to see experience of copywriting, supported by relevant work experience and vocational skills. Training is mainly on the job, and may include in-house training courses. There are also external courses offered by a number of organisations. Web writers/editors are expected to keep up-to-date with trends in web editing, structure and design and with new software packages. There may be opportunities to become more specialised, perhaps developing technical ability to take on a more consultative role, or to move into a position in management, training or marketing.

have excellent communication and copywriting skills
be able to multitask and prioritise work schedules
be computer literate and have good keyboard skills
be able to follow style guidelines and client briefs
have a broad understanding of copyright laws
have an interest in writing and the worldwide web.

Broad understanding of copyright laws